Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a recent survey by Altman Vilandrie. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration. The four strategies: standardizing lead handoffs; employing lead scoring; creating detailed customer maps; and coordinating between sales and marketing departments.